The launch of Nordstrom Rack in Canada was a big deal on both sides of the border. We created tons of media and had huge turnouts at the store openings! It was a massive success!
Here are some photos from one of Nordstrom Rack Canada store openings. The crowd was excited and the lines were long which is a great sign to gauge how effective all your advertising efforts have been 🙂
YouTube, Facebook, Totally Her, Rogers Network Video
Paid Social Media
Organic Social Media
Screen shots from ad placements on some high profile fashion websites like GQ and Glamor Magazine.
Nordstrom Rack Canada Landing Page
Landing page layout and video.