Nordstrom Rack – Spring Campaign

The Spring Campaign was another big launch with 4 new store openings. Each wave has tons of assets for each of the many channels and each of those assets needs to then be modified to suit each store name and the match the geographic location and demographic target audience based on provided data. Below is […]

Nordstrom Rack Holiday Campaign

Some midnight oil was burnt creating this Holiday Campaign, paying off in lots of holiday glitter for everyone from Seattle to Times Square in New York City. If all these stop motion animations look time consuming to build – they are 🙂   Times Square Placement   In-Store Video This video greeted holiday shoppers on […]

Nordstrom Rack – Spring NSO HTML5 Banners

These animated HTML5 banners were targeted to specific areas surrounding new stores pre and post opening. Attention to climate, demographics, local trends and other data was leveraged to maximize response rate.