Walmart.com UX Toolkits

I created these tool UX template tool kits to streamline the design and development or brand pages, native ads, and emails across the Walmart.com ecosystem. This tool kit aimed to facilitate the production of graphics, messaging, and development by aiding the visualization of how the site and the individual modules react. Breakpoints, safe zones, scaling, […]

Nordstrom Rack Spring Campaign

The Spring Campaign was another big launch with 4 new store openings. Each wave has tons of assets for each of the many channels and each of those assets needs to then be modified to suit each store name and match the geographic location and demographic target audience based on provided data. Below is a […]

Nordstrom Rack “How to Wear” Videos

These how-to videos earned more than half a million views and insane completion rates greater than 90%. Our concept – to increase engagement by offering value-added and informative how-to-wear-it type fashion videos as the hook within the context of current product. These paid social ads hit the mark.      

Nordstrom Rack Evergreen Gift Cards

I drew on inspiration from contemporary fine artists like Kehinde Wiley as well as textile designers like William Morris and Jocelyn Warner to drive these evergreen gift cards. These artists create art that has endured and now a hundred years later the style is at the peak of pop culture. This is a great place […]

ScreenCrack – Branding & Packaging

Logo and packaging design for ScreenCrack fix kit, an upstart company marketing self-repair kits to fix the iPhone screens. My role: This was my company, my design, my concept, my photography, my illustrations.