Walmart.com UX Toolkits

I created these tool UX template tool kits to streamline the design and development or brand pages, native ads, and emails across the Walmart.com ecosystem. This tool kit aimed to facilitate the production of graphics, messaging, and development by aiding the visualization of how the site and the individual modules react. Breakpoints, safe zones, scaling, […]

Nordstrom Rack Summer Photo/Video Shoot

This rough cut is a behind the scenes of the LA Photo / Video shoot I quickly put together to showcase the selects from the social and brand footage from multiple cameras. Sony Slog, Panasonic, and iPhone videos and photos have vastly different color profiles, microphones, etc. This composition contains some experimental campaign art directions […]

Nordstrom RACK Dynamic Content Optimized Ads

One segment of the spring campaign consisted of these dynamic content display banners. A collection of assets and messaging that I engineered to be dynamically optimized in a machine learning platform. This platform learns from the users in real-time in order to serve up the most effective ads to an audience.   The Test Group […]

Whole Foods 365 Animated HTML5 Banner Ads

  Bunches of fun little (and big) banners for a grand May roll out of 365 a new Whole Foods store targeted at millennials… First I get signoff on the storyboards of every banner at every size, then animate like a machine 🙂   A Few of the Banners   Story Boards Galore   Thanks […]

Nordstom Rack Canada Launch

The launch of Nordstrom Rack in Canada was a big deal on both sides of the border. We created tons of media and had huge turnouts at the store openings! It was a massive success!   Store Openings Here are some photos from one of Nordstrom Rack Canada store openings. The crowd was excited and […]