Nordstrom RACK Dynamic Content Optimized Ads

One segment of the spring campaign consisted of these dynamic content display banners. A collection of assets and messaging that I engineered to be dynamically optimized in a machine learning platform. This platform learns from the users in real-time in order to serve up the most effective ads to an audience.   The Test Group […]

Nordstrom Rack Spring Campaign

The Spring Campaign was another big launch with 4 new store openings. Each wave has tons of assets for each of the many channels and each of those assets needs to then be modified to suit each store name and match the geographic location and demographic target audience based on provided data. Below is a […]