Nordstom Rack Canada Launch

The launch of Nordstrom Rack in Canada was a big deal on both sides of the border. We created tons of media and had huge turnouts at the store openings! It was a massive success!   Store Openings Here are some photos from one of Nordstrom Rack Canada store openings. The crowd was excited and […]

MAC Cosmetics Official Product Launch at Nordstrom

The MAC Cosmetics product launch at Nordstrom Rack was a big deal. I created these stop motion animations for our paid social placements and an in-store video to greet excited MAC fans.  

Nordstrom Rack In‑Store Experience

As the lead on the Rack Design team, I was hands-on with many projects. I created the majority of the highly technical assets myself and art directed the remainder. Video Walls I created these videos for presentation on the 5 screen displays in select stores and designed them to loop seamlessly. Each season they were […]

Nordstrom Rack Evergreen Gift Cards

I drew on inspiration from contemporary fine artists like Kehinde Wiley as well as textile designers like William Morris and Jocelyn Warner to drive these evergreen gift cards. These artists create art that has endured and now a hundred years later the style is at the peak of pop culture. This is a great place […]

Plump – Award Nominated Brand Experience

Nominated for the Dope Magazine Industry Award – “Best Late Night Collective.” The creation of a truly sustainable, local, urban brand. Works included; experience design, product design, print ads, websites, online menus, social media, apparel, branded promotions, integrated campaigns and more.