(this is a work in progress) Deep dive into product page UI elements The inventory and analysis of relevant competitor UX can provide significant insight and fast track feature development. By examing competitor sites, we get an inventory of essential UI elements in the purchase process. We also gain a ton of insight to information […]
The KoleGear e-Commerce website showcases a new class of pressurized hydration systems for performance athletes. I created an intuitive eCommerce shopping experience, shot product photos, implemented thoughtful SEO, and defined a brand. Setting the Mood with a Little Attitude The mood boards reflect the powerful beauty and the rich colors of Kauai’s land and […]
When creating web pages for a new product or campaign there are a few key items you may want to create first to streamline production. Two of these key items are mood boards and wireframes. Below are examples from my build process for brand pages on Walmart.com showing how first I set the visual direction with […]
Below is the Preproduction document that I created as the Art Director for the MARS® Super Bowl 54 photoshoot at Walmart.com. The deck outlined visual direction, pitched 3 thematic options and defined the nuance of each shot. The more detailed a preproduction document the better as it provides a definitive direction for each shot including […]
The Spring Campaign was another big launch with 4 new store openings. Each wave has tons of assets for each of the many channels and each of those assets needs to then be modified to suit each store name and match the geographic location and demographic target audience based on provided data. Below is a […]
Nominated for the Dope Magazine Industry Award – “Best Late Night Collective.” The creation of a truly sustainable, local, urban brand. Works included; experience design, product design, print ads, websites, online menus, social media, apparel, branded promotions, integrated campaigns and more.
The title sequence created for Chevy One to One, a branded broadcast TV and streaming webcast to bring Chevrolet into your living room. Each frame of the intro illustrated elements that initiate conversation and the outro led into the interactive website.
Worked on a team as part of the in-house agency at Brooks Sports Inc. to create these stunning seasonal apparel and footwear catalogs.
Logo and packaging design for ScreenCrack fix kit, an upstart company marketing self-repair kits to fix the iPhone screens. My role: This was my company, my design, my concept, my photography, my illustrations.
The online Shoe Advisor was an involved project spanning multiple teams at Brooks Sports Inc. For this complex project it involved being the sole liaison between the marketing, sales, web teams and the bio-mechanics experts at Brooks. The final deliverable was re-skinnable for junior designers and easily update-able with an external file for the web […]
This Brooks Sports Inc. spot was originally created as a viral video to help gain exposure for the Nightlife product line. Shot in Seattle’s University District, the video was so successful at highlighting the product’s features that it was given a permanent home on the BrooksRunning.com website as well as the Brooks Sports YouTube and […]
Colorful and lively, this series of photos was art directed and photographed by Kristian Wheelwright. These photos were showcased in Brooks Sports PR Experts Guide. A guide to make these experts of the industry accessible and approachable to the retailers of Brooks footwear and apparel.
Website created for Vanguard Press while freelancing as their prepress production manager. I staged and photographed all images onsite at Vanguard Press in Seattle. Kristian Wheelwright also has a solid background with digital and offset printing production as well as bindery and finishing. He has formal training and work experience operating many types of printing […]
Photographed the Wizard System at the factory using a long exposure to capture the motion of this highly technical machine. KC developed this photographic technique to bring life to the static medium of the printed pocket folder.
KC created the concept, photographed flames and composited this eye-catching car wrap used a photo of athlete Brian Sell on his storybook road to the Olympics. The flames were captured in my backyard under moonlight and gasoline then composited to fit the dimensional layout of the Saturn sponsored vehicles. This fun and dynamic project was […]
Tasked with designing the NASCAR O’Reilly sweepstakes campaign websites, Kristian Wheelwright also created a series of poster like illustrations to give the work some depth. The final pieces included separate employee and public facing websites and facebook page.
When I was lead designer at Brooks Sports Inc. MCM was my baby. I did the product photography, ads, and layouts for print and web to support Brooks Marine Corps Marathon campaigns.