When creating web pages for a new product or campaign there are a few key items you may want to create first to streamline production. Two of these key items are moodboards and wireframes. Below are examples from my build process for brand pages on Walmart.com showing how first I set the visual direction with […]
The launch of Nordstrom Rack in Canada was a big deal on both sides of the border. We created tons of media and had huge turnouts at the store openings! It was a massive success! Store Openings Here are some photos from one of Nordstrom Rack Canada store openings. The crowd was excited and […]
The Spring Campaign was another big launch with 4 new store openings. Each wave has tons of assets for each of the many channels and each of those assets needs to then be modified to suit each store name and the match the geographic location and demographic target audience based on provided data. Below is […]
Below is the Preproduction document that I created as the Art Director for the MARS® Super Bowl 54 photoshoot at Walmart.com. The deck outlined visual direction, pitched 3 thematic options and defined the nuance of each shot. The more detailed a preproduction document the better as it provides a definitive direction for each shot including […]
Some midnight oil was burnt creating this Holiday Campaign, paying off in lots of holiday glitter for everyone from Seattle to Times Square in New York City. If all these stop motion animations look time consuming to build – they are 🙂 Times Square Placement In-Store Video This video greeted holiday shoppers on […]
A slice of this summer campaign included a collection of assets and messaging that were created to be dynamically optimized in a platform that uses machine learning to serve up the best ads to an audience. Kristian Wheelwright created a large group of ads that could be tested for effectiveness based on three image types: […]
Bunches of fun little (and big) banners for a grand May roll out of 365 a new Whole Foods store targeted at millennials. First I get sign off on the story boards of every banner at every size… Then animate like a machine 🙂
These Black Friday Sale Ads needed to be flashy, so I created this high contrast reveal with a realistic brush stroke animation. Some tricky masking magic at work.
Creation of a truly sustainable, local, urban brand. Works included; experience design, product design, print ads, websites, online menus, social media, apparel, branded promotions, integrated campaigns and more.
Brought on by Weber Shandwick to bust out this content playbook. It contained a ton of ugly made pretty data across 20 page spreads and required many new illustrations and infographics.
Title sequence created for a Chevy branded TV and internet pilot named Chevy One to One. My concept that each frame illustrate elements that initiate conversation. Starting with two lines in conversation and leading into an interactive website.
These email redlines and templates were part of a re-brand standards guide for the University of Phoenix. Goal was to establish a cohesive and updated look and feel across all digital communications for sales marketing and advertising.
This snippet was part of a full screen push down banner on the Amazon.com home page and was part of a series of interactive push down and takeover across the Amazon.com website. “Visa’s Go World Campaign Generated More Than 28 Million Cheers Prior to London 2012 Olympic Games in 11 Weeks.” The banners have since […]
This fun package was sent out to the publishers and media folks to promote Brooks shoes and apparel for the holiday season. This Award winning piece was featured in Communication Arts Magazine.
These fun and edgy game banners are part of the award winning HomeAway campaign. DiGiDAY: DAILY DiVA Digital Video Awards – HomeAway “Best Viral Video Content” for Griswold’s Hotel Hell Vacation. TV Guide Network Awards: Top 10 Commercials of 2010 – HomeAway “Hotel Hell” ranked #9. Griswolds Door to Nowhere Griswolds Noisy Neighbors
This hand drawn logo artwork was produced for the Seahags surfing and snowboard apparel company in 1996.
These Les Schwab retro game banners were created to emulate 8 bit video games and win your heart with a little nostalgic game play. They really work, so give’em a shot!
Worked on a team as part of the in-house agency at Brooks Sports Inc. to create these stunning seasonal apparel and footwear catalogs.
Living Social Presents – Covington Cellars
Logo and packaging produced for ScreenCrack, an upstart company marketing self repair kits to fix the extremely fragile iPhone 3G and later glass screens.
This sequence created in Adobe After Effects for T-Mobile and the NBA was projected on a dome roof and part of a grand entry. You will need Flash to view this video.
This title and UI work was composited with 3D renderings in After Effects for the promotional landing page of a new smartphone on the T-Mobile website.
The online Shoe Advisor was an involved project spanning multiple teams at Brooks Sports Inc. For this complex project it involved being the sole liaison between the marketing, sales, web teams and the bio-mechanics experts at Brooks. The final deliverable was re-skinnable for junior designers and easily update-able with an external file for the web […]
This Flash piece adorned the Brooks Sports Home page. Its focus was on winter apparel. Using static images and illustrations I created this piece with actionscript and time line based animation and interactivity.
This Brooks Sports Inc. spot was originally created as a viral video to help gain exposure for the Nightlife product line. Shot in Seattle’s University District, the video was so successful at highlighting the product’s features that it was given a permanent home on the BrooksRunning.com website as well as the Brooks Sports YouTube and […]
Colorful and lively, this series of photos was art directed and photographed by Kristian Wheelwright. These photos were showcased in Brooks Sports PR Experts Guide. A guide to make these experts of the industry accessible and approachable to the retailers of Brooks footwear and apparel.
Just a cross sampling of the many monthly front page updates created by Kristian Wheelwright for Brooks Sports Inc. and the Brooksrunning.com home page while he was the lead multimedia designer during his 4 years there. Click the thumbnails to view the interactive home page samples.
This collection of interactive and animated button banners was part the recent University of Phoenix re-brand roll-out.
Website created for Vanguard Press while freelancing as their prepress production manager. I staged and photographed all images onsite at Vanguard Press in Seattle. Kristian Wheelwright also has a solid background with digital and offset printing production as well as bindery and finishing. He has formal training and work experience operating many types of printing […]
Kristian Wheelwright has designed, coded, tested, and published many graphic as well as animated email marketing pieces for a variety of clients including Brooks Sports Inc., Phillips Sonicare, Darigold, Johnson & Johnson and more.
Designed and animated by Kristian Wheelwright after directing the rough hand drawn style to suite the at the time current branding direction of Brooks Sports at the agency “North” in Portland Oregon. The final flash animated info graphic was showcased on the MogoRunning.com microsite to highlight brooks new Mogo technology.
Photographed the Wizard System at the factory using a long exposure to capture the motion of this highly technical machine. KC developed this photographic technique to bring life to the static medium of the printed pocket folder.
Produced as showcase for the various works of the client. The final folder included many photos of installed art and architectural pieces and included tabbed paginated inserts highlighting the different aspects of the companies capabilities. The cover is a good example of the experimental motion photography style created by KC Wheelwright to show action in […]
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This eye catching car wrap used a photo of athlete Brian Sell on his storybook road to the Olympics. The flames were captured in my backyard under moonlight and gasoline then composited to fit the dimensional layout of the Saturn sponsored vehicles. This fun and dynamic project was hot and fast in looks and fun […]
These print ads were produced for Brooks Sports Inc. as part of a rebranding campaign concept brainstorm session. I like them enough to include them in my book. Some great freaking ideas here 🙂
Website created as a hub for people to collaborate in exploration. User content driven trail maps, updates, photos and tips for endurance athletes and recreational explorers alike. Visual language to inform the user of various location features. Ever heard of an ultra marathon? Some people run these 100 mile plus races with elevation rise and […]
This very large mixboard code name “Flagship” was not only the largest that Mackie Inc. had ever concepted but also the largest production mixboard at its time of concept. Fresh out of college and very into audio recording and computer based audio recording, mixing and production, Kristian wheelwright was a great fit to help take […]
Microsoft “My Mobile Media” was a immersive roll in the new emerging smartphone technology. The task was to develop the functional specification and design both a mobile and desktop application to manage your personal media. This UI UX work was produced for Microsoft Corporation in 2005-2006.
A fun little project for a talent artist and puppet maker that needed all the things to build a cottage brand. A logo, website and labels were created, some images captured at the Dead Sea in Israel and some taken in Seattle and composited to look like an African savannah.
These fun video banners were designed and coded by Kristian Wheelwright for t-Mobile featuring NBA stars to showcase a new mobile app. Interactive good times. Dwyane Wade – bobble head banner Dwyane Wade – lane play banner Dwight Howard – bobble head banner
Nick Goodey a prolific Creative Director out of England now based in NYC needed something a little different to showcase his works. We decided on this simple color scheme with strong iconic imagery. Check out his work, indeed a talented man.
These 2 banners are all that exist from literally hundreds of animated banners created for the Nordstrom.com and the Reinvent Yourself campaign by Kristian Wheelwright in 2000. The final deliverables were color correct to the actual apparel pieces, mostly animated, and posted to a live server for review. A server that Kristian Wheelwright setup to […]
These punchy home pages were created for the T-Mobile website homepage during the winter 2011 buying season.
Back when hot agency websites were all Flash, all Flash. Kristian Wheelwright created this portfolio website in around 2004ish. Ha, anyone out there remember the “Skip Intro” button??
These videos were created to highlight how super duper speedy the t-Mobile network was. Part of a team that worked on this campaign, Kristian Wheelwright produced the faux branded graphic headers to be mapped on to the loading web chunks. Worked out pretty good, we thinks these videos are pretty funny. go t-mo.
The KoleGear e-Commerce website showcases a new class of Athletic products focused on hydration on the move. Based on existing Branding Kristian built this small company website geared at self promotion utilizing the WordPress platform and Amazon web services to drive the e-Comm.
Tasked with designing the NASCAR O’Reilly sweepstakes campaign websites, Kristian Wheelwright also created a series of poster like illustrations to give the work some depth. The final pieces included separate employee and public facing websites and facebook page.
Creating a seamless character animation for HP, this Flash site did just that with a walking, talking, jumping doctor. Making learning fun, or at least trying.
Designed this unique interface as a new way to approach navigating the high density of information in About Us section of the T-Mobile website.
The Axis Creative website brings to life some of this agencies key visual brand elements. To execute this design a three dimensional gyroscope model was built, animated and integrated into the interface and page transitions. Music was created by Aron Warnock in studio and sound effects layered into the composition for a completely custom showcase […]
Makes you wanna work at Brooks huh 🙂
Created for brooks sports utalizing many photos shot by Chase Jarvis, this animated PowerPoint presentation was synced with music and displayed at Big Picture theater for all the big wigs. Not bad for PowerPoint. It has been converted to MP4 for use on this website.