The launch of Nordstrom Rack in Canada was a big deal on both sides of the border. We created tons of media and had huge turnouts at the store openings! It was a massive success! Store Openings Here are some photos from one of Nordstrom Rack Canada store openings. The crowd was excited and […]
The Spring Campaign was another big launch with 4 new store openings. Each wave has tons of assets for each of the many channels and each of those assets needs to then be modified to suit each store name and the match the geographic location and demographic target audience based on provided data. Below is […]
Some midnight oil was burnt creating this Holiday Campaign, paying off in lots of holiday glitter for everyone from Seattle to Times Square in New York City. If all these stop motion animations look time consuming to build – they are 🙂 Times Square Placement In-Store Video This video greeted holiday shoppers on […]
A slice of this summer campaign included a collection of assets and messaging that were created to be dynamically optimized in a platform that uses machine learning to serve up the best ads to an audience. Kristian Wheelwright created a large group of ads that could be tested for effectiveness based on three image types: […]
Bunches of fun little (and big) banners for a grand May roll out of 365 a new Whole Foods store targeted at millennials. First I get sign off on the story boards of every banner at every size… Then animate like a machine 🙂
These Black Friday Sale Ads needed to be flashy, so I created this high contrast reveal with a realistic brush stroke animation. Some tricky masking magic at work.
Creation of a truly sustainable, local, urban brand. Works included; experience design, product design, print ads, websites, online menus, social media, apparel, branded promotions, integrated campaigns and more.
This collection of interactive and animated button banners was part the recent University of Phoenix re-brand roll-out.
These print ads were produced for Brooks Sports Inc. as part of a rebranding campaign concept brainstorm session. I like them enough to include them in my book. Some great freaking ideas here 🙂
These fun video banners were designed and coded by Kristian Wheelwright for t-Mobile featuring NBA stars to showcase a new mobile app. Interactive good times. Dwyane Wade – bobble head banner Dwyane Wade – lane play banner Dwight Howard – bobble head banner
These 2 banners are all that exist from literally hundreds of animated banners created for the Nordstrom.com and the Reinvent Yourself campaign by Kristian Wheelwright in 2000. The final deliverables were color correct to the actual apparel pieces, mostly animated, and posted to a live server for review. A server that Kristian Wheelwright setup to […]