One of a Kind Cloth

(this is a work in progress) Deep dive into product page UI elements The inventory and analysis of relevant competitor UX can provide significant insight and fast track feature development. By examing competitor sites, we get an inventory of essential UI elements in the purchase process. We also gain a ton of insight to information […]

Kole’Gear

The KoleGear e-Commerce website showcases a new class of pressurized hydration systems for performance athletes. I created an intuitive eCommerce shopping experience, shot product photos, implemented thoughtful SEO, and defined a brand.   Setting the Mood with a Little Attitude The mood boards reflect the powerful beauty and the rich colors of Kauai’s land and […]

Walmart.com Brand Pages

When creating web pages for a new product or campaign there are a few key items you may want to create first to streamline production. Two of these key items are mood boards and wireframes. Below are examples from my build process for brand pages on Walmart.com showing how first I set the visual direction with […]

Walmart.com Native Ads and Templates

Native Ad UX Templates I created these templates to streamline the Ad building process. The old system was cumbersome and not able to export high PPI, retina-ready deliverables for the live site. I go the extra mile to bring innovation that increases creativity, productivity, and product quality. Campaigns on Walmart.com Walmart.com is a huge marketplace […]

MARS® Super Bowl LIV Photoshoot

Below is the Preproduction document that I created as the Art Director for the MARS® Super Bowl 54 photoshoot at Walmart.com. The deck outlined visual direction, pitched 3 thematic options and defined the nuance of each shot. The more detailed a preproduction document the better as it provides a definitive direction for each shot including […]

Nordstrom Rack Summer Photo/Video Shoot

This rough cut is a behind the scenes of the LA Photo / Video shoot I quickly put together to showcase the selects from the social and brand footage from multiple cameras. Sony Slog, Panasonic, and iPhone videos and photos have vastly different color profiles, microphones, etc. This composition contains some experimental campaign art directions […]

Nordstrom RACK Dynamic Content Optimized Ads

One segment of the spring campaign consisted of these dynamic content display banners. A collection of assets and messaging that I engineered to be dynamically optimized in a machine learning platform. This platform learns from the users in real-time in order to serve up the most effective ads to an audience.   The Test Group […]

Nordstrom Rack Spring Campaign

The Spring Campaign was another big launch with 4 new store openings. Each wave has tons of assets for each of the many channels and each of those assets needs to then be modified to suit each store name and match the geographic location and demographic target audience based on provided data. Below is a […]

Nordstrom Rack HTML5 Banners

These animated HTML5 banners were targeted to specific areas surrounding new stores pre and post opening. Attention to climate, demographics, local trends and other data was leveraged to maximize response rate.   Spring Campaign Here is a fun series of stop motion animations to grab your attention.   Spring Campaign The gallery below contains storyboards […]

Plump – Award Nominated Brand Experience

Nominated for the Dope Magazine Industry Award – “Best Late Night Collective.” The creation of a truly sustainable, local, urban brand. Works included; experience design, product design, print ads, websites, online menus, social media, apparel, branded promotions, integrated campaigns and more.

Brooks Sports PR – Experts Photoshoot

Colorful and lively, this series of photos was art directed and photographed by Kristian Wheelwright. These photos were showcased in Brooks Sports PR Experts Guide. A guide to make these experts of the industry accessible and approachable to the retailers of Brooks footwear and apparel.

NASCAR O’Reilly – Sweepstakes Campaign

Tasked with designing the NASCAR O’Reilly sweepstakes campaign websites, Kristian Wheelwright also created a series of poster like illustrations to give the work some depth. The final pieces included separate employee and public facing websites and facebook page.