When creating web pages for a new product or campaign there are a few key items you may want to create first to streamline production. Two of these key items are moodboards and wireframes. Below are examples from my build process for brand pages on Walmart.com showing how first I set the visual direction with […]
Below is the Preproduction document that I created as the Art Director for the MARS® Super Bowl 54 photoshoot at Walmart.com. The deck outlined visual direction, pitched 3 thematic options and defined the nuance of each shot. The more detailed a preproduction document the better as it provides a definitive direction for each shot including […]
These Black Friday Sale Ads needed to be flashy, so I created this high contrast reveal with a realistic brush stroke animation. Some tricky masking magic at work.