Walmart.com UX Toolkits

I created these tool UX template tool kits to streamline the design and development or brand pages, native ads, and emails across the Walmart.com ecosystem. This tool kit aimed to facilitate the production of graphics, messaging, and development by aiding the visualization of how the site and the individual modules react. Breakpoints, safe zones, scaling, […]

Walmart.com Native Ads and Templates

Native Ad UX Templates I created these templates to streamline the Ad building process. The old system was cumbersome and not able to export high PPI, retina-ready deliverables for the live site. I go the extra mile to bring innovation that increases creativity, productivity, and product quality. Campaigns on Walmart.com Walmart.com is a huge marketplace […]

Nordstrom Rack Summer Photo/Video Shoot

This rough cut is a behind the scenes of the LA Photo / Video shoot I quickly put together to showcase the selects from the social and brand footage from multiple cameras. Sony Slog, Panasonic, and iPhone videos and photos have vastly different color profiles, microphones, etc. This composition contains some experimental campaign art directions […]

Nordstrom Rack Holiday Campaign

Some midnight oil was burnt creating this Holiday Campaign, paying off in lots of holiday glitter for everyone from Seattle to Times Square in New York City. If all these stop motion animations look time consuming to build – they are 🙂   Times Square Placement   In-Store Video This video greeted holiday shoppers on […]

Nordstrom Rack “How to Wear” Videos

These how-to videos earned more than half a million views and insane completion rates greater than 90%. Our concept – to increase engagement by offering value-added and informative how-to-wear-it type fashion videos as the hook within the context of current product. These paid social ads hit the mark.      

Whole Foods 365 Animated HTML5 Banner Ads

  Bunches of fun little (and big) banners for a grand May roll out of 365 a new Whole Foods store targeted at millennials… First I get signoff on the storyboards of every banner at every size, then animate like a machine 🙂   A Few of the Banners   Story Boards Galore   Thanks […]

Nordstrom Rack In‑Store Experience

As the lead on the Rack Design team, I was hands-on with many projects. I created the majority of the highly technical assets myself and art directed the remainder. Video Walls I created these videos for presentation on the 5 screen displays in select stores and designed them to loop seamlessly. Each season they were […]

Nordstrom Rack HTML5 Banners

These animated HTML5 banners were targeted to specific areas surrounding new stores pre and post opening. Attention to climate, demographics, local trends and other data was leveraged to maximize response rate.   Spring Campaign Here is a fun series of stop motion animations to grab your attention.   Spring Campaign The gallery below contains storyboards […]

Brooks Sports PR – Experts Photoshoot

Colorful and lively, this series of photos was art directed and photographed by Kristian Wheelwright. These photos were showcased in Brooks Sports PR Experts Guide. A guide to make these experts of the industry accessible and approachable to the retailers of Brooks footwear and apparel.

T-Mobile – “Loading” Videos

These videos were created to highlight how super duper speedy the t-Mobile network was. Part of a team that worked on this campaign, Kristian Wheelwright created the faux branded graphic headers and illustrations that were mapped on to the loading web chunks. Worked out pretty good, we thinks these videos are pretty funny. go t-mo.

NASCAR O’Reilly – Sweepstakes Campaign

Tasked with designing the NASCAR O’Reilly sweepstakes campaign websites, Kristian Wheelwright also created a series of poster like illustrations to give the work some depth. The final pieces included separate employee and public facing websites and facebook page.