Nordstrom Rack Summer Photo/Video Shoot

This rough cut is a behind the scenes of the LA Photo / Video shoot I quickly put together to showcase the selects from the social and brand footage from multiple cameras. Sony Slog, Panasonic, and iPhone videos and photos have vastly different color profiles, microphones, etc. This composition contains some experimental campaign art directions […]

Nordstrom Rack Spring Campaign

The Spring Campaign was another big launch with 4 new store openings. Each wave has tons of assets for each of the many channels and each of those assets needs to then be modified to suit each store name and match the geographic location and demographic target audience based on provided data. Below is a […]

Nordstom Rack Canada Launch

The launch of Nordstrom Rack in Canada was a big deal on both sides of the border. We created tons of media and had huge turnouts at the store openings! It was a massive success!   Store Openings Here are some photos from one of Nordstrom Rack Canada store openings. The crowd was excited and […]