Nordstrom RACK Dynamic Content Optimized Ads

One segment of the spring campaign consisted of these dynamic content display banners. A collection of assets and messaging that I engineered to be dynamically optimized in a machine learning platform. This platform learns from the users in real-time in order to serve up the most effective ads to an audience.   The Test Group […]

Nordstrom Rack Holiday Campaign

Some midnight oil was burnt creating this Holiday Campaign, paying off in lots of holiday glitter for everyone from Seattle to Times Square in New York City. If all these stop motion animations look time consuming to build – they are 🙂   Times Square Placement   In-Store Video This video greeted holiday shoppers on […]

Whole Foods 365 Animated HTML5 Banner Ads

  Bunches of fun little (and big) banners for a grand May roll out of 365 a new Whole Foods store targeted at millennials… First I get signoff on the storyboards of every banner at every size, then animate like a machine 🙂   A Few of the Banners   Story Boards Galore   Thanks […]

Nordstrom Rack HTML5 Banners

These animated HTML5 banners were targeted to specific areas surrounding new stores pre and post opening. Attention to climate, demographics, local trends and other data was leveraged to maximize response rate.   Spring Campaign Here is a fun series of stop motion animations to grab your attention.   Spring Campaign The gallery below contains storyboards […]

Les Schwab – Game Banners

  These Les Schwab retro game banners were created to emulate 8-bit video games and win your heart with a little nostalgic gameplay. They really work, so give’em a shot! Full set of functioning banners are below, video preview is above if you don’t have Flash.