Kole’Gear

The KoleGear e-Commerce website showcases a new class of pressurized hydration systems for performance athletes. I created an intuitive eCommerce shopping experience, shot product photos, implemented thoughtful SEO, and defined a brand.   Setting the Mood with a Little Attitude The mood boards reflect the powerful beauty and the rich colors of Kauai’s land and […]

Walmart.com Brand Pages

When creating web pages for a new product or campaign there are a few key items you may want to create first to┬ástreamline production. Two of these key items are mood boards and wireframes. Below are examples from my build process for brand pages on Walmart.com showing how first I set the visual direction with […]

Nordstrom Rack Evergreen Gift Cards

I drew on inspiration from contemporary fine artists like Kehinde Wiley as well as textile designers like William Morris and Jocelyn Warner to drive these evergreen gift cards. These artists create art that has endured and now a hundred years later the style is at the peak of pop culture. This is a great place […]