One of a Kind Cloth

(this is a work in progress) Deep dive into product page UI elements The inventory and analysis of relevant competitor UX can provide significant insight and fast track feature development. By examing competitor sites, we get an inventory of essential UI elements in the purchase process. We also gain a ton of insight to information […]

Kole’Gear

The KoleGear e-Commerce website showcases a new class of pressurized hydration systems for performance athletes. I created an intuitive eCommerce shopping experience, shot product photos, implemented thoughtful SEO, and defined a brand.   Setting the Mood with a Little Attitude The mood boards reflect the powerful beauty and the rich colors of Kauai’s land and […]

Walmart.com UX Toolkits

I created these tool UX template tool kits to streamline the design and development or brand pages, native ads, and emails across the Walmart.com ecosystem. This tool kit aimed to facilitate the production of graphics, messaging, and development by aiding the visualization of how the site and the individual modules react. Breakpoints, safe zones, scaling, […]

Walmart.com Brand Pages

When creating web pages for a new product or campaign there are a few key items you may want to create first to streamline production. Two of these key items are mood boards and wireframes. Below are examples from my build process for brand pages on Walmart.com showing how first I set the visual direction with […]

Nordstrom Rack Spring Campaign

The Spring Campaign was another big launch with 4 new store openings. Each wave has tons of assets for each of the many channels and each of those assets needs to then be modified to suit each store name and match the geographic location and demographic target audience based on provided data. Below is a […]

Nordstrom Rack Holiday Campaign

Some midnight oil was burnt creating this Holiday Campaign, paying off in lots of holiday glitter for everyone from Seattle to Times Square in New York City. If all these stop motion animations look time consuming to build – they are 🙂   Times Square Placement   In-Store Video This video greeted holiday shoppers on […]

Nordstom Rack Canada Launch

The launch of Nordstrom Rack in Canada was a big deal on both sides of the border. We created tons of media and had huge turnouts at the store openings! It was a massive success!   Store Openings Here are some photos from one of Nordstrom Rack Canada store openings. The crowd was excited and […]

Nordstrom Rack In‑Store Experience

As the lead on the Rack Design team, I was hands-on with many projects. I created the majority of the highly technical assets myself and art directed the remainder. Video Walls I created these videos for presentation on the 5 screen displays in select stores and designed them to loop seamlessly. Each season they were […]

Nordstrom Rack HTML5 Banners

These animated HTML5 banners were targeted to specific areas surrounding new stores pre and post opening. Attention to climate, demographics, local trends and other data was leveraged to maximize response rate.   Spring Campaign Here is a fun series of stop motion animations to grab your attention.   Spring Campaign The gallery below contains storyboards […]

Plump – Award Nominated Brand Experience

Nominated for the Dope Magazine Industry Award – “Best Late Night Collective.” The creation of a truly sustainable, local, urban brand. Works included; experience design, product design, print ads, websites, online menus, social media, apparel, branded promotions, integrated campaigns and more.

Chevy – Highway One to One – Series Intro

The title sequence created for Chevy One to One, a branded broadcast TV and streaming webcast to bring Chevrolet into your living room. Each frame of the intro illustrated elements that initiate conversation and the outro led into the interactive website.

Visa – Amazon.com interactive campaign ads

This snippet was part of a full-screen pushdown banner on the Amazon.com home page and was part of a series of interactive pushdowns and takeovers across the Amazon.com website. “Visa’s Go World Campaign Generated More Than 28 Million Cheers Prior to the London 2012 Olympic Games in 11 Weeks.” The banners have since been removed […]

HomeAway – Award winning Hotel Hell Campaign – Game Banners

These fun and edgy game banners are part of the award winning HomeAway campaign. DiGiDAY: DAILY DiVA Digital Video Awards – HomeAway “Best Viral Video Content” for Griswold’s Hotel Hell Vacation. TV Guide Network Awards: Top 10 Commercials of 2010 – HomeAway “Hotel Hell” ranked #9. Griswolds Door to Nowhere Griswolds Noisy Neighbors

Brooks Sports Inc. – Brooksrunning.com – Interactive Shoe Advisor

The online Shoe Advisor was an involved project spanning multiple teams at Brooks Sports Inc. For this complex project it involved being the sole liaison between the marketing, sales, web teams and the bio-mechanics experts at Brooks. The final deliverable was re-skinnable for junior designers and easily update-able with an external file for the web […]

Brooks Sports Inc. – Home Page Designs

Here is a few of the many monthly interactive home pages I designed, animated, and coded during my 4 years at Brooks Sports Inc. Click the images below to view the live sample.

Vanguard Press – Website

Website created for Vanguard Press while freelancing as their prepress production manager. I staged and photographed all images onsite at Vanguard Press in Seattle. Kristian Wheelwright also has a solid background with digital and offset printing production as well as bindery and finishing. He has formal training and work experience operating many types of printing […]

Brooks Sports Inc. – MoGoRunning.com Technology Landing Page

Designed and animated by Kristian Wheelwright after directing the rough hand drawn style to suite the at the time current branding direction of Brooks Sports at the agency “North” in Portland Oregon. The final flash animated info graphic was showcased on the MogoRunning.com microsite to highlight brooks new Mogo technology.

Brooks Sports + Saturn – Car Wrap with Olympian Brian Sell

KC created the concept, photographed flames and composited this eye-catching car wrap used a photo of athlete Brian Sell on his storybook road to the Olympics. The flames were captured in my backyard under moonlight and gasoline then composited to fit the dimensional layout of the Saturn sponsored vehicles. This fun and dynamic project was […]

Mackie – 256 Channel Mixboard Design – UI / UX

This very large mixboard code name “Flagship” was not only the largest that Mackie Inc. had ever concepted but also the largest production mixboard at its time of concept. Fresh out of college and very into audio recording and computer based audio recording, mixing and production, Kristian wheelwright was a great fit to help take […]

Microsoft – M3 Mobile and Desktop App

Microsoft “My Mobile Media” or “M3” project was an immersive roll in designing new emerging smartphone technology to manage your personal media, before that was a thing! The task was to design the user interface and experience of both a mobile and desktop application. I created the icons, artwork, 3D illustrations, user flows, and prototypes […]

NASCAR O’Reilly – Sweepstakes Campaign

Tasked with designing the NASCAR O’Reilly sweepstakes campaign websites, Kristian Wheelwright also created a series of poster like illustrations to give the work some depth. The final pieces included separate employee and public facing websites and facebook page.

University of Phoenix – Re-brand Standards and Templates

These email templates and redlines were part of the re-brand standards guide for the University of Phoenix. The goal was to establish a modern look and cohesive feel across all brand communications for sales, marketing, and advertising.