MARS® Super Bowl LIV Photoshoot

Below is the Preproduction document that I created as the Art Director for the MARS® Super Bowl 54 photoshoot at Walmart.com. The deck outlined visual direction, pitched 3 thematic options and defined the nuance of each shot. The more detailed a preproduction document the better as it provides a definitive direction for each shot including exact details on all props, materials, lighting and all other elements that will be a part of the production.