These animated HTML5 banners were targeted to specific areas surrounding new stores pre and post opening. Attention to climate, demographics, local trends and other data was leveraged to maximize response rate.
A slice of this summer campaign included a collection of assets and messaging that were created to be dynamically optimized in a platform that uses machine learning to serve up the best ads to an audience. Kristian Wheelwright created a large group of ads that could be tested for effectiveness based on three image types: […]
Bunches of fun little (and big) banners for a grand May roll out of 365 a new Whole Foods store targeted at millennials. First I get sign off on the story boards of every banner at every size… Then animate like a machine 🙂