Nordstrom Rack Spring Campaign

The Spring Campaign was another big launch with 4 new store openings. Each wave has tons of assets for each of the many channels and each of those assets needs to then be modified to suit each store name and match the geographic location and demographic target audience based on provided data. Below is a […]

Nordstrom Rack Holiday Campaign

Some midnight oil was burnt creating this Holiday Campaign, paying off in lots of holiday glitter for everyone from Seattle to Times Square in New York City. If all these stop motion animations look time consuming to build – they are 🙂   Times Square Placement   In-Store Video This video greeted holiday shoppers on […]

Nordstrom Rack “How to Wear” Videos

These how-to videos earned more than half a million views and insane completion rates greater than 90%. Our concept – to increase engagement by offering value-added and informative how-to-wear-it type fashion videos as the hook within the context of current product. These paid social ads hit the mark.      

MAC Cosmetics Official Product Launch at Nordstrom

The MAC Cosmetics product launch at Nordstrom Rack was a big deal. I created these stop motion animations for our paid social placements and an in-store video to greet excited MAC fans.  

Nordstrom Rack HTML5 Banners

These animated HTML5 banners were targeted to specific areas surrounding new stores pre and post opening. Attention to climate, demographics, local trends and other data was leveraged to maximize response rate.   Spring Campaign Here is a fun series of stop motion animations to grab your attention.   Spring Campaign The gallery below contains storyboards […]

Plump – Award Nominated Brand Experience

Nominated for the Dope Magazine Industry Award – “Best Late Night Collective.” The creation of a truly sustainable, local, urban brand. Works included; experience design, product design, print ads, websites, online menus, social media, apparel, branded promotions, integrated campaigns and more.

Brooks Sports Inc. – Nightlife Video

This Brooks Sports Inc. spot was originally created as a viral video to help gain exposure for the Nightlife product line. Shot in Seattle’s University District, the video was so successful at highlighting the product’s features that it was given a permanent home on the BrooksRunning.com website as well as the Brooks Sports YouTube and […]

NASCAR O’Reilly – Sweepstakes Campaign

Tasked with designing the NASCAR O’Reilly sweepstakes campaign websites, Kristian Wheelwright also created a series of poster like illustrations to give the work some depth. The final pieces included separate employee and public facing websites and facebook page.